Tag: marketing

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Cold Prospecting: Tried and True, or Outdated Lead Gen?

Did you cringe when you read the title? If so, it’s likely you’ve tried your hand at cold prospecting at least once (or maybe, thousands of times) in your entrepreneurial career. If you are one of the few whom are unfamiliar with the term, I’m glad you are reading this article prior to jumping in…
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5 Tips to Increase Your Facebook Engagement

Ever ask yourself, “What’s the point?” while scheduling endless posts on your business’ Facebook page, only to be ignored by your audience? Then feel envious when you see another page’s post getting 50, 300, 1000 likes, comments, and shares? Then you’ve come to the right post. Below we will give you 5 easy to follow…
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How Marketers are Changing Their Message to Appeal to Generation Z

With the Gen-Z population entering their 20s, Marketers are challenged to devise new strategies to capture their (very short) attention. Gen-Z is the generation following the Millennials and they are already set to be the largest group of consumers by 2020. They make up about ¼ of the population and their spending power is estimated…
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Why Social Media Engagement is Imperative to Your Small Business

Unless you live under a rock, you’ve probably gotten the message that having an online presence for your business is important. When people want customer support or to inquire about your product, Facebook and Twitter have become the first place they’ll go. Six years ago, it was estimated that 67% of consumers look toward Facebook…
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